1.
Idea Selection:
What are you trying to express? What is the theme?
What is the purpose or meaning to the world?
2.
The Medium or Method of expression:
What technical skills are needed to bring the
form into being.
3.
Design: The Plan or Composition.
Integration of the parts in such a way as to create
variety and unity.
Allowing the meaning and purpose of the work to
find its best expression.
The
Visual Elements
Without naming and identifying things what is
it that you actually see?
Design builds on Visual Qualities that make up
any visible thing.
Space
Line
Shape or Form
Texture
Tone
Color
Mass
Contour
Illumination Size
The
visual elements do not occur alone but are inter-related.
The
visual elements do not occur alone but are inter-related.
The
visual elements do not occur alone but are inter-related.
The
Design Elements
The
two aims or end purposes of design are:
Form follows function. AND
Variety in Unity
Design
Elements:
Design
elements are descriptive of the effects which happen when visual elements
are placed together in any particular way.
Contrast:
The difference which happens when two or more elements are compared.
Movement: The apparent direction that the
eye will take when viewing the forms and elements in their space.
Rhythm: The
effect of units repeating at a particular rate or interval.
Dominance: The apparent
emphasis of one form or color or another element.
Opposition: One movement
or direction meets an opposing movement (vector.)
Confusion:
Two many different forms or directions: It produces a general strangeness
or lack of clarity in a composition.
Field: The space
that surrounds or encapsulates a certain form.
Quality: The essential
type which characterizes an element. such as, line quality: curving,
angular, energetic, textured, colored, heavy, etc.
Repetition: The repeating
of any element. A certain element is repeated, such as, vertical
lines; rounded forms; the color brown, etc.
Alternation: A sequence
in which two or more elements are repeated in a sequence.
Inversion: The mirror image of a form or a negative
version in repetition.
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