3 Parts in the  Creative Process
 
1. Idea Selection:
What are you trying to express? What is the theme? What is the purpose or meaning to the world?

2. The Medium or Method of expression:
What technical skills are needed to bring the form into being.

3. Design: The Plan or Composition.
Integration of the parts in such a way as to create variety and unity.
Allowing the meaning and purpose of the work to find its best expression.

The Visual Elements
Without naming and identifying things what is it that you actually see?
Design builds on Visual Qualities that make up any visible thing.

Space                  Line                    Shape or  Form
Texture               Tone                   Color

Mass                   Contour                   Illumination         Size

The visual elements do not occur alone but are inter-related.

The visual elements do not occur alone but are inter-related.

The visual elements do not occur alone but are inter-related.
 

The Design Elements

The two aims or end purposes of design are:
Form follows function.  AND   Variety in Unity

 

Design Elements:

Design elements are descriptive of the effects which happen when visual elements are placed together in any particular way.

Contrast:  The difference which happens when two or more elements are compared.
Movement:  The apparent direction that the eye will take when viewing the forms and elements in their space.

Rhythm:  The effect of units repeating at a particular rate or interval.

Dominance: The apparent emphasis of one form or color or another element.

Opposition: One movement or direction meets an opposing movement (vector.)

Confusion:  Two many different forms or directions: It produces a general strangeness or lack of clarity in a composition.

Field: The space that surrounds or encapsulates a certain form.

Quality: The essential type which characterizes an element. such as, line quality: curving, angular, energetic, textured, colored, heavy, etc.

Repetition: The repeating of any element.  A certain element is repeated, such as, vertical lines; rounded forms; the color brown, etc.

Alternation: A sequence in which two or more elements are repeated in a sequence.

Inversion: The mirror image of a form or a negative version in repetition.

 

 


2013