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3
Steps in the Creative Process
Find a Creative Idea
Select Technique or Method
Organize the Areas of
Your Space
1.
Idea Selection:
What are you trying to express? What is the theme? What is the
purpose or meaning to the world.
2.
The Medium or Method of expression:
What technical skills are needed to bring the form into being.
3.
Design: The Plan or Composition.
Integration of the parts in such a way as to create variety and
unity.
Allowing the meaning and purpose of the work to find its best
expression.
The
Visual Elements
Design builds on Visual Qualities that make up any visible thing.
Space
Line Shape or Form Texture Tone Color
Mass Contour Illumination
The
visual elements do not occur alone but are inter-related.
The visual elements do not occur alone but are inter-related.
The visual elements do not occur alone but are inter-related.
The Design Principles
There are two aims of design, they are:
Form follows function. AND
Variety in Unity
Design
Elements:
Design elements are descriptive of the effects
which happen when visual elements are placed together in any particular
way.
Contrast:
The difference which happens when two or more elements are
compared.
Movement: The apparent direction that the eye will
take when viewing the forms and elements in their space.
Rhythm: The effect of units repeating at a particular
rate or interval.
Dominance: The apparent emphasis of one form or
color or another element.
Opposition: One movement or direction meets an opposing
movement (vector.)
Confusion: Two many different forms or directions:
It produces a general strangeness or lack of clarity in a composition.
Field: The space that surrounds or encapsulates a certain
form.
Quality: The essential type which characterizes an element.
such as, line quality: curving, angular, energetic, textured,
colored, heavy, etc.
Repetition: The repeating of any element. A certain
element is repeated, such as, vertical lines; rounded forms; the
color brown, etc.
Alternation: A sequence in which two or more elements are
repeated in a sequence.
Inversion: The mirror image of a form or a negative version
in repetition.
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